The CMO's Secret Weapon

Scale your vision with a 30-year B2B marketing veteran as your right hand.

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"An insightful strategist with the ability to execute." Michael, CMO, B2B CX Vendor

Hit your targets with expert marketing support
You're a CMO. You're great at it. But there aren't enough hours in the day!

The boardroom narrative, the funnel audit, content that just won't convert... and let's not forget those relentless weekly reports! You're busy managing up, managing your team, managing expectations to do the work only you can do.

You don't need another agency. You need a peer.

You need someone who doesn't need onboarding. Who's done this for decades. Who can pick up the strategic deliverables that keep you up at night and get them done! Properly.

That's what I do as your Shadow CMO!

I provide confidential support to help senior marketing leaders and C-suite executives strengthen executive communication, align marketing with commercial priorities and navigate high-stakes leadership environments.

Case Studies

The Boardroom Narrative

🔴 Challenge: You're preparing a board meeting. You've got the raw data, no clear story yet and no time to build one.

🔵 What I do: I take your numbers and turn them into a clear narrative: growth, pipeline, predictability.

🟢 Outcome: Exec-ready slide decks & QBR briefs

Extended Team Member

🔴 Challenge: Someone quits... Or they're off sick. Or a major event is threatening your team with burnout.

🔵 What I do: I plug straight in. Quick brief, no handholding. I've got the experience to get the work done.

🟢 Outcome: Resource gaps filled at the right level, at the right time.

The Sales-Marketing Bridge

🔴 Challenge: Sales says leads aren't good enough. Marketing says sales doesn't follow up.

🔵 What I do: I investigate handoff failures, messaging gaps, funnel drop-offs. Then I help you fix the alignment.

🟢 Outcome: A funnel leakage report with clear actions to improve pipeline velocity.

Executive Thought Leadership

🔴 Challenge: You have strong opinions and real expertise, but zero time to share your voice.

🔵 What I do: I extract your POV, then write the content, in your voice, with your edge. You review, approve, post.

🟢 Outcome: Ghostwritten posts & keynote narratives that strengthen your personal brand.

Pricing

The Shadow CMO offer starts at £2,000 a month for a dozen hours of CMO support.

  • Transparency: Hourly billing so you only pay for the help you receive.

  • Predictability: Monthly caps ensure your budget stays intact.

  • Agility: Scale up for a board meeting; scale down for quiet periods (what are those?!?).

Let's talk for 15 mins !

This offer is available on a first-come, first-served basis. I can't be everybody's Shadow CMO!

So come on, let's get on a 15-Minute "vent session" (you know you need it!).

Fill in this quick form (or email me) and I'll propose a date and time for a chat.

An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen to her role.

Michael, CMO, B2B CX Vendor