Services
Delivering powerful marketing expertise to global B2B organisations
Core Services
Marketing Strategy
If your marketing team is busy but your pipeline isn't growing, the problem is rarely execution. It's strategy. I work with CMOs and leadership teams to diagnose what's broken, define what success looks like and build the roadmap to get there.
Customer Experience
Most B2B SaaS companies still treat CX as a support function rather than a growth lever. I build Voice of the Customer programmes that surface the right insights, to the right people, at the right time, turning customer data into board-level decisions.
Market Expansion
Entering a new market is a board-level decision that deserves a board-level strategy. I've led go-to-market programmes across EMEA and North America, building the demand, the pipeline and the presence that turns market entry into market traction.
Service Packages
In addition to core strategic advisory work, I offer two productised services that provide a defined, repeatable route into my expertise:
Shadow CMO
Scale your vision with a 30-year veteran as your secret right hand.
What you get: an expert pair of hands to handle the strategic deliverables that usually keep you up at night.
EuroSprint | France
Want to gain access or expand into the French tech market?
Don’t know where to start?
Don’t speak the language?
Too much effort just to “test the water”?
My program is designed for you!
Always going above and beyond, I could confidently give any project to Karine and knew she would make it work. A safe pair of hands and highly recommended.
VP Regional Marketing, B2B SaaS Vendor