## Blog

Top tips and guidance to boost your marketing strategy

[**Building a Brand That Moves Markets**](/content/post/building-a-brand-that-moves-markets/index.html)  
Ask most B2B marketing teams to define "brand," and you'll hear about messaging frameworks, visual systems, tone of voice… But ask a high-performing CMO, and you'll get a fundamentally different answer: brand is leverage.  
So how do you build a brand that moves markets?

Karine Del Moro  
Oct 24, 2025 6 min read

[**New horizons for a better normal**](/content/post/new-horizons-for-a-better-normal/index.html)  
I’ve now decided to kickstart my next entrepreneurial adventure, which I’m setting up while continuing to serve my Red Loom clients.

[**5 reasons loving your customers can lead you straight to failure**](/content/post/5-reasons-loving-customers-can-lead-to-failure/index.html)  
5 reasons loving your customers can lead you straight to failure: foundations needed to support long-term success of a CX programme

[**Personal, Corporate and Environmental Lessons for a Better Normal**](/content/post/personal-corporate-and-environmental-lessons-for-a-better-normal/index.html)  
As many nations present their plans to come out of lockdown safely, it strikes me that we should all use this opportunity.

[**Coronavirus Crisis – Perspectives on making it to the other side**](/content/post/coronavirus-crisis-perspectives-on-making-it-to-the-other-side/index.html)  
How can businesses (small and big) survive COVID-19 / Coronavirus, both in the short and the long-term?

[**OMG – Not another NPS debate!**](/content/post/omg-not-another-nps-debate/index.html)  
I do believe that the industry should spend less time debating NPS and more time deploying action-driven CX programmes.

[**So, What’s New in CX? Insights from Industry Events**](/content/post/so-what-s-new-in-cx-insights-from-industry-events/index.html)  
As technology and methodologies make it simpler than ever to support great CX management.

[**Aligning Marketing Strategy and Customer Experience**](/content/post/aligning-marketing-strategy-and-customer-experience/index.html)  
In this article I offer 3 key domains where CX and marketing converge: customer retention, customer acquisition and increased customer.

[**3 Tips to Spring Clean Your Customer Experience Programme**](/content/post/3-tips-to-spring-clean-your-customer-experience-programme/index.html)  
When was the last time you took a proper look at your CX programme?

[**5 SMART Tips to Improve Customer Experience**](/content/post/5-smart-tips-to-improve-customer-experience/index.html)  
This model can be applied to all business areas, and generally helps manage projects and build plans that deliver results.

[**Enhancing the Fabric of Red Loom with Marketing and Customer Experience**](/content/post/enhancing-the-fabric-of-red-loom-with-marketing-and-customer-experience/index.html)  
It was with great delight and much anticipation that I joined Red Loom a few weeks ago!