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Top tips and guidance to boost your marketing strategy

Building a Brand That Moves Markets
Ask most B2B marketing teams to define "brand," and you'll hear about messaging frameworks, visual systems, tone of voice… But ask a high-performing CMO, and you'll get a fundamentally different answer: brand is leverage.
So how do you build a brand that moves markets?

Karine Del Moro
Oct 24, 2025 6 min read

New horizons for a better normal
I’ve now decided to kickstart my next entrepreneurial adventure, which I’m setting up while continuing to serve my Red Loom clients.

5 reasons loving your customers can lead you straight to failure
5 reasons loving your customers can lead you straight to failure: foundations needed to support long-term success of a CX programme

Personal, Corporate and Environmental Lessons for a Better Normal
As many nations present their plans to come out of lockdown safely, it strikes me that we should all use this opportunity.

Coronavirus Crisis – Perspectives on making it to the other side
How can businesses (small and big) survive COVID-19 / Coronavirus, both in the short and the long-term?

OMG – Not another NPS debate!
I do believe that the industry should spend less time debating NPS and more time deploying action-driven CX programmes.

So, What’s New in CX? Insights from Industry Events
As technology and methodologies make it simpler than ever to support great CX management.

Aligning Marketing Strategy and Customer Experience
In this article I offer 3 key domains where CX and marketing converge: customer retention, customer acquisition and increased customer.

3 Tips to Spring Clean Your Customer Experience Programme
When was the last time you took a proper look at your CX programme?

5 SMART Tips to Improve Customer Experience
This model can be applied to all business areas, and generally helps manage projects and build plans that deliver results.

Enhancing the Fabric of Red Loom with Marketing and Customer Experience
It was with great delight and much anticipation that I joined Red Loom a few weeks ago!