About me

PRINCIPAL CONSULTANT:

KARINE DEL MORO

30 years driving B2B growth through strategic marketing and customer experience excellence.

Senior marketing consultant with proven results in the technology sector, most recently as VP at a CX industry leader. I design and execute strategic marketing plans that deliver ROI, from customer retention and content marketing to business development.

My approach? Strategic thinking meets hands-on execution. I craft the right activity mix for any budget and make it work.

Credentials that matter: Fellow - Chartered Institute of Marketing (FCIM); Certified Net Promoter® Associate; Certified Customer Experience Professional (CCXP).

Recognized speaker and thought leader in Voice of the Customer and B2B marketing.

Bottom line: I turn marketing strategy into measurable business results.

Areas of Expertise

Strategy

Board-level advisor shaping global sales & marketing direction.
Expert in digital transformation, brand positioning, PR and channel strategy.
Drive marketing plans, customer experience programmes and geographic expansion that open new markets and revenue streams.

Execution

Launch high-impact campaigns across all channels: digital (social, webinars, podcasts, video), direct marketing and events.
Build content engines that convert: press releases, thought leadership, sales enablement tools.
Design and optimise full-funnel programmes: lead gen → engagement → conversion, with database strategy, opportunity qualification, and sales alignment built in.

Leadership

Build and inspire high-performing marketing teams across geographies and functions.
Convert marketing budgets through rigorous ROI.
Manage complex supplier ecosystems from RFP through delivery, negotiating optimal terms while forging strategic partnerships.
Bridge silos between marketing, sales, product and executive teams, translating business objectives into marketing action and insights into strategy.